How Much Should You Charge Per Spray?

Charge too little and you give money away every single day.

Charge too much and people stop reaching for their card. The number that avoids both mistakes exists. It is not the same number for every wall.

Full specs, packages and what the machine itself costs sit on the perfume vending machine page. This is only about what you charge once it is running. That decision belongs entirely to you.

The Band We Publish, And Why It Is a Band

We publish €1.50 to €3.00 a spray. Not one number. One number is wrong for most venues.

The machine is sold outright. No royalty. No revenue share. Nobody upstream cares what you charge. That is unusual in this category. It means the price is a decision you make for your own room, not a rate card handed to you.

The width of the band is the point. A gym locker room and a premium nightclub washroom are not the same customer at the same moment. Pricing them the same wastes one of the two opportunities.

Where You Actually Sit In That Band

Think about what the room already tells the customer before they see the machine. A venue that charges a cover, or already positions itself as the good option in town, can charge near the top of the band without anyone blinking. A venue that is convenient rather than aspirational should not.

Here is how I would place different venues inside the published band. This is reasoning, not a measured result:

Nightclubs sit highest… the moment has the most at stake, somebody about to be seen, in a room where impressing people is the whole point of the evening. A gym earns through reliability, not a premium price, and I would not chase the top of the band there. None of this is measured against a control group. It is the same reasoning that decided where to put the machine, applied one layer further.

What a Different Price Actually Does to the Month

Here is the arithmetic, not an opinion. At a fixed 25 sprays a day, the same volume at four different prices:

That table is not the whole picture. It holds volume fixed. Real pricing decisions never get that luxury. Raise the price and some of those 25 sprays a day probably stop happening. We have no data on how many, for any venue, because nobody has run that test on a real machine yet. Anyone who hands you a precise number for that effect is guessing with more confidence than the guess deserves.

Run your own assumptions, at whatever volume you actually expect, in the calculator. Do not trust either table on this page as your number.

The Platform Is What Makes This Safe to Get Wrong Once

Here is the part that should lower your worry. The price is not cut into the machine. It is a setting in the management platform, which our guide to how the machine works covers in full. Raise it. Lower it. Run a completely different price on a Friday night than a Tuesday afternoon. All from your phone. Nobody touches the unit.

That single fact is why I would not agonise over the first number, and I would tell any operator the same. A wrong price on a machine that cannot change is expensive… a wrong price on a machine you can correct in thirty seconds is a Tuesday.

Two Weeks, Then Adjust

Here is what I would actually do, in order.

Start in the middle of whichever range fits your venue. Not the top. Not the bottom. The middle is the number you can move either way without it looking like a mistake.

Then leave it. Two weeks, watching the platform’s sales figures. Do not touch anything. Changing the price on day two tells you nothing. You have no baseline yet to compare against. Changing it once, after you actually have two weeks of your own numbers, tells you something real.

Then move it once, in one direction, and watch again. Sprays barely moved… you likely had room to go further. They dropped hard, and you found your ceiling far sooner than if you had never tested at all.

Start that clock this week, not next month. Every week you wait on a guessed price is a week of real numbers you never got to see.

What Position Says About Price

The touchscreen sells twice, and price sits on top of both. A machine positioned as a small luxury touch can sustain a higher price than one that reads as a coin-operated convenience. Our placement guide leans on exactly this reading for gyms and hotels. Price is one of the signals that decides which of those two things your machine looks like.

I judge it against a rough anchor. Nothing more than that. A spray priced under a coffee reads as cheap. A spray priced over a round of drinks reads as a mistake. Somewhere between those two boundaries sits most of the published band. Probably not a coincidence.

Where People Get This Wrong

Copying whatever the cheapest competitor charges. You do not know their venue, their footfall, or whether their machine is even profitable at that price. Matching a number with no visible reasoning behind it is not a strategy.

Setting it once and never touching it again. The platform exists so you do not have to live with day-one guesses forever. Not using that feature wastes the best thing about it.

Ignoring what the room already tells people. A nightclub price in a gym locker room looks like a scam. A gym price in a premium nightclub looks like you are not paying attention to your own venue.

Forgetting card fees eat into the top of the band. The €1.50 to €3.00 range is gross, before card processing costs. At the low end, that erosion matters more than you might expect on day one.

The Short Version

Start in the middle of the published band, matched to what your venue already signals. Leave it two weeks. Look at the platform, not your instinct, before you move it. Then move it once and watch again.

The number that gets this wrong once is not expensive. The number that never gets adjusted at all is.

P.S. The price is a setting, not a decision you make once. Every week you leave it untouched is a week of data you could have had instead. Start the two-week clock today, not the week you finally get around to it.